Launched in 2016, the Abbey Road REDD Incubator exists to seek out and nurture the best innovations in how we create, capture, and connect music today. It is the lynchpin of Abbey Road REDD, which takes its name from EMI’s Record Engineering Development Department (REDD), whose engineers created the blueprint for the first modern recording consoles amongst countless other innovations within the walls of Abbey Road, including the invention of stereo in 1933 and Artificial Double Tracking (ADT) in the 1960s. Today, our Incubator is central to driving innovation at Abbey Road and within the wider music industry.

We are plugged in to the most exciting and promising ideas in music technology. We find and support inventors and early stage businesses across the world; people and startups who we believe will introduce the next generation of universally adopted technologies into the music business, in the same way our team historically did.

The REDD Incubator is a highly regarded and hugely successful incubation programme. Since our launch in 2016, we have incubated 20 businesses, which between them have introduced important, pioneering technologies across the modern music ecosystem, from creation to consumption.

The BBC, Sky, Wired, The FT, The Guardian and Forbes have all recognised and praised our startups. Most importantly, we have played a fundamental role in helping our startups break through the barriers of what is currently expected, possible and imaginable in the industry we love and serve.

Click here for more information on our incubator programme

We provide a unique and bespoke programme, carefully designed to meet the needs of our startups. We have a development toolkit that is unmatched by any other programme, powered by the depth and breadth of our expertise and network. We also offer access to the studios and leading industry facilities, as well as finance and much more.

The REDD Incubator is run by a dedicated team at Abbey Road, hand-picked for their leading expertise, drive and network in music technology and the music business. They sit alongside the Studios’ management team and an 14-strong board, comprising senior management executives from both Abbey Road and Universal Music Group.

Add to that our large dedicated mentor network, unparalleled access to other major and independent labels, publishers and music companies, research relationships with academia, and access to finance.

Plus, we have a powerhouse of advisors and business connections ready to quickly take our incubated businesses to the next stage of growth.

Interested in finding out more about how we can support your business?

Start by filling in your details though our application page by clicking here.